What We Do
Press Foundry is a Boston-based WordPress agency that provides website strategy, design, development, and maintenance services for clients ranging in scale from small business to enterprise. By using some of the best development tools on the web, including WordPress for websites, and WooCommerce and Shopify for ecommerce, we help our clients tell their stories, meet their online business goals, and grow their brands.
Each site we craft is built to serve as the all-inclusive hub for your organization – with spokes such as email blasts, social media, ad campaigns, business cards and more all flowing traffic into your website. We create sites that work for you as your first truly 24/7 employee. The only question left is what to do with all your newly freed up time?
The first step of any project we tackle is to get to know you and learn what it is you’d like to accomplish with your website. What role does it play for your organization from day-to-day, what are some designs you like (and dislike) from other sites, and what tools are you already using, if any? By exploring these questions early on, we can move into the strategy phase with a strong understanding of the road ahead.
Next, we’ll build a customized project plan outlining the details within each phase. The goal is to use your new website to simplify, improve, and grow your business. We’ll make sure you have the right sitemap, integrations and functionality, while also making sure the solutions are scalable for the future. Think of it as an invaluable blueprint to your project.
Here, we’ll work with you to organize all of your content on pages in an artistic and engaging way. First, we’ll put up a wireframe structure – a barebones grid that depicts where and how we will lay out your content. We’ll then sketch custom mockups that will apply your brand’s distinctive colors, fonts, style and visual imagery to each individual page. Once you’ve signed off on the mockups, it’s on to the development phase.
Now to fill those beautiful designs with your content – text, images, videos, forms, etc. As we progress through the development phase, you can watch your site come to life in our private staging area. We’ll also complete backend tasks such as integrating third-party services and tools along with configuring Search Engine Optimization (SEO) settings. With your feedback, we will make tweaks wherever necessary until everything looks perfect.
Test & Launch
Prior to launch, we’ll test your site on a variety of devices and browsers to ensure maximum compatibility. Once everything checks out and you’ve given the final approval, it’s time to publish your new website to the world. We’ll complete the launch during off-peak hours to ensure minimal downtime and disruption for your visitors. Time to cue the fireworks!
Support & Maintain
You’ve invested in a beautiful, functional, and scalable site that is now live to the public – but it’s important to not forgot to protect that investment after launch. Ongoing post-launch maintenance is just as crucial as dotting your I’s and crossing your T’s during the site’s initial buildout. Our team is dedicated to applying regular updates to your platform, theme and plugins along with the latest security updates and patches. We’ll keep a close eye on your site’s performance metrics and offer recommendations as needed.