Web Hosting Speed Matters ‐ Here’s Why

Collin Matthews
November 25, 2015

Every website needs web hosting. Web hosting is somewhat like internet real estate – the empty lot where you build your home or office (think of a domain name as a street address – what you type into your GPS to get to the lot of land you’re going to). There are lots of web hosts out there, but not all of them serve you the way you need.

Entry-level hosting (think GoDaddy or Network Solutions shared hosting packages) may not cost a whole lot per month, but the saying is true: you get what you pay for. Sharing hosting resources with other customers on the same server can mean that if their traffic spikes, their sites get hacked, or the server isn’t optimized for the type of website you’re running, your site could suffer in many ways:

  • Slow page load times means customers may jump ship
    1 in 4 people will abandon a website if it takes longer than 4 seconds to load
  • Poor performance can negatively affect your search engine rankings
    Search engines like Google can mark sites that don’t have fast-responding hosting for leading to poor user experience
  • Bad mobile experience
    With over 50% of web traffic coming from mobile, fast load times for smaller devices is crucial
  • Ecommerce sales are at risk
    If an ecommerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.

Fortunately, there are many ways you can combat this. Managed WordPress hosts take a lot of the guesswork and legwork out of the process so you can put your mind to ease. Some of these items include:

Using a CDN

A content delivery network (CDN) is a globally distributed network of servers that deliver web content to users from the geographically closest server to them. The less “digital distance” your text, images, scripts, and other site resources have to travel to reach the end user, the faster your site will be.

Optimize your content

There are several aspects to optimizing your content and scripts. Saving your images compressed for web, minifying your HTML, CSS, and JavaScript, and offering smaller, mobile-friendly versions of resources such as videos, PDFs, and infographics all lead to faster experiences for users – and they’ll thank you for it!

Gotta Cache ‘em all!

Caching is a way of a server providing a temporary snapshot of a particular page to prevent needing to reissue the necessary resources of the page each time a user requests it. By preventing a fresh “pull” of content for every request, the server can respond to those requests faster, giving the end user a better experience.

Optimizing your hosting environment for your web application

Managed WordPress hosts are great because they specialize in, and have servers configured and optimized for WordPress. Sites on managed WordPress hosts can run four to six times faster than on non-optimized environments. Managed WP hosts constantly monitor and tweak their configurations to keep your site running at optimal levels 24 hours a day.

Press Foundry recommends WP Engine as our go-to Managed WordPress Hosting provider. WP Engine offers a highly scalable architecture using their proprietary EverCache technology, optional CDNs in several locations around the world, enterprise-grade security, and rock-solid 24/7 support from WordPress experts.

A Cyber Weekend offer for you!

As a special for Press Foundry clients and readers this week, we’re offering 30% off your first payment for WP Engine hosting, just in time for the Black Friday / Cyber Monday rush! Each link below will secure a special 30% off rate on WP Engine hosting, but will only be valid during the limited window mentioned for each.

Black Friday Only
Offer: Black Friday 24-hour special! Save 30% off the first payment on shared plans
Coupon code: WPEBF30
Link: Click here

Cyber Weekend Only (Saturday & Sunday)
Offer: Cyber Weekend 48-hour special! Save 30% off the first payment on shared plans
Coupon code: WPECW30
Link: Click here

Cyber Monday Only
Offer: Cyber Monday 24-hour special! Save 30% off the first payment on shared plans
Coupon code: WPECM30
Link: Click here

Don’t hesitate to reach out if you have any questions, or would like more information about hosting, speed, migrations, or the WP Engine platform. Happy Thanksgiving, and Happy Hosting from all of us at Press Foundry!

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About Collin Matthews

Collin Matthews is the founder and managing director of Press Foundry, a WordPress development agency based in Boston. He possesses over nine years of web development and design experience, with clients ranging from local small businesses to enterprise and Fortune 500 companies. When he’s not working on awesome web projects he is an avid runner, and is training for his first Ironman triathlon.
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