NHL Alumni Association

About The NHL Alumni Association

The NHL Alumni Association is a registered charitable organization in Canada and the U.S. that serves as a passionate advocate for greater quality of life benefits for all former NHL players. The Association eagerly pursues greater benefits and the implementation of programmatic services devoted to enhancing the lives of retired NHL players and their families.

What they needed

The old NHL Alumni Association website was powered by an outdated version of Drupal, and was hard to manage, not mobile-friendly, and lacked many of the newest resources and initiatives offered by the association. Working with one of our largest clients to date, we set out to build a modern, scalable, and robust web platform for ‘Hockey’s Greatest Family.’

Drupal to WordPress conversion

All content and resources were migrated from the Alumni’s old Drupal site into a new, clean WordPress interface. Custom Post Types were used for Events, Player Listings, Member Profiles, and Shop items.

Donation platform

To help support community causes and player outreach programs, the NHL Alumni needed a secure online donation portal to collect contributions. Using WooCommerce and Gravity Forms, we were able to implement a custom solution to fix their exact needs.

Member profiles

To offer retired NHL players a way to communicate with one another and stay up-to-date on the latest NHLA news, we implemented a custom membership system complete with profiles including each player’s NHL history.

Online player bookings

In order to improve the Alumni speaker program’s workflow, we implemented a directory of all available NHL players and their bios, as well as an intuitive online booking form.

Events calendar

As the events calendar was one of the most commonly accessed portions of their old website, we ported their event data, and built upon it, using a WordPress-based calendar system. The calendar is also responsive, allowing users to easily see upcoming events while on desktop, tablet, and mobile devices.

Responsive design

The new NHL Alumni website is fully responsive in all areas, including blog posts, events, member profiles, donation / shop pages, and more. This has increased the on-site retention rate greatly, and provides an amazing user experience no matter what device the site is accessed from.

WP Engine hosting migration

To support the high volume of traffic to the site, as well as the need for top-notch security and backups, the NHL Alumni Association chose WP Engine as their new managed hosting provider for WordPress, and the results have been amazing.

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Strategy, Design & Development
Country-based checkout systems
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Active Alumni Members
  • “The new NHL Alumni website has helped us convert and retain more members than in the previous iterations of our site combined. We’ve loved working with Press Foundry, and can’t wait to continue working with them in the future.”

    Jason ZentUS Representative, NHL Alumni Association

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